FOR IMMEDIATE RELEASE
December 13, 2021
MARTA SELECTS NEW TRANSIT
& DIGITAL ADVERTISING PARTNER
Intersection Media to
Manage Ads on All MARTA Vehicles & in Rail Stations
ATLANTA – The
Metropolitan Atlanta Rapid Transit Authority (MARTA) Board of Directors
approved a resolution awarding the contract for all advertising space at rail
stations, and on railcars, buses, streetcar, and paratransit vehicles to
revenue-generating contract is for ten years with two one-year options and
includes the installation of 200 new digital displays, ad space at 60 electric
vehicle charging stations at nine locations throughout the service area, and
digital advertising screens on the new railcars, the first of which will arrive
in Atlanta in 2023.
has prime advertising space, much of which is mobile and seen by tens of
thousands of people every day. Intersection impressed us with their creativity
in using these spaces and their revenue generating abilities,” said MARTA Sr.
Director of Marketing & Sales Jennifer Jinadu-Wright.
advertising firms showed interest during the solicitation process, with 15 of
them attending a pre-bid conference this summer. Intersection Media and one
other proponent submitted proposals and were evaluated on industry experience,
advertising program creativity, features and services, local and national sales
capacity, and cost. The firms were also scored on their diversity and inclusion
initiatives and mobile advertising integration capabilities.
look forward to partnering with MARTA to drive revenue for the agency and make
investments in technology to improve the rider experience and enhance the MARTA
brand,” said Scott Goldsmith, President and COO of Intersection.
guarantees MARTA a 70 percent share of ad revenues placed on our properties,
with a minimum annual guarantee totaling $60 million over the life of the
contract. The contract includes a clause for residual COVID-19 issues or other
significant events that could affect service levels or ridership.
The bus shelter
advertising contract is separate and expires next December.